1. Premium Quality Material: Emphasize the use of 100% virgin pulp, highlighting its superior softness and strength compared to recycled or lower-grade materials. This can contribute to a more luxurious and gentle experience for users.

2. Gentle on the Skin: Promote the tissue's soft and gentle texture, emphasizing its suitability for sensitive skin. This can be especially appealing to individuals who prioritize comfort and gentleness in their personal care products.

3. 4-Ply Thickness for Extra Softness and Durability: Communicate the benefits of the 4-ply construction, offering a thicker and more durable tissue that provides enhanced absorption and comfort. This can set the product apart from thinner alternatives in the market.

4. Hypoallergenic and Fragrance-Free: If applicable, highlight that the facial tissue is hypoallergenic and free from added fragrances, making it suitable for individuals with allergies or those who prefer unscented products.