Sensodyne Gum Care toothpaste works deep inside the tooth to relieve sensitivity*. Builds increasing protection against painful sensitivity of the teeth to e.g. cold drinks, hot food, sweet food, or tooth brushing. Targets and remove plaque bacteria to improve gum health. Contains fluoride that strengthens teeth and prevents tooth decay. Clinically proven relief and daily protection for sensitive teeth. World's number 1 sensitive toothpaste brand. *With twice daily brushing