Now with Colgate Plax Peppermint Fresh Mouthwash, you can enjoy up to 10 times longer cooling than brushing alone* with no burning sensation! It is known to kill over 99% of Bacteria, helps control bad breath for 24 hours, 7 days a week** and provides healthier gums***. Rinse with Colgate Plax twice a day after brushing to help prevent cavities with Fluoride. Benefits: -Kills over 99% of bacteria -Helps control bad breath for 24 hours, 7 days a week** -Provides healthier gums*** -Helps prevent cavities with Fluoride -No burning feeling *refers to cooling sensation vs brushing alone *use twice daily as directed *vs non-antiseptic mouthwash