You think straight is boring? Think again! An exclusive formula bringing life to straight hair. With Straight-Lock Technology, it penetrates deep within the hair fibre to clean and strengthen hair strands. *With use of shampoo and conditioner vs. non-conditioning shampoo Suitable for Frizzy and Straight Hair Now, with All-New Silk Protein, this helps align hair fibres beautifully straight right from the shower to give you lively straight hair moving with you.