Goodness of CERELAC - BIFIDUS BL beneficial bacteria - BIFIDUS BL beneficial bacteria help improve the beneficial bacteria in the gut, so your child\'s digestive system stays healthy! CHE Advantage - CERELAC uses a Nestlé® process breaking down the cereal into smaller units, thus making them easier to digest. More IRON, More Potential - CERELAC contains 25% more iron than previous formulation to help support your child\'s body and brain development. Did you know? - One serving of CERELAC meets more than 50% of your child’s daily required iron intake to help him reach his full potential. Iron supports your child’s body and brain development.